Vol. 4 No. 3 (): July 2026

DOI: https://doi.org/10.59890/ijma.v4i3

Published: 2026-07-18

Articles

Digital Green Marketing Strategy on the Purchase Decisions of Coffee Smes in Dki Jakarta

Adisty Fitriyana Lutfi, Universitas Teknologi Muhammadiyah Jakarta, Indonesia

Bono Prambudi, Universitas Teknologi Muhammadiyah Jakarta, Indonesia

389-408
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The Mediating Role of Self-Efficacy in the Effects of Human Resource Quality, Digital Literacy, and Social Support on Entrepreneurial Intention

Ifanny Nurleli Agustin, Universitas Teknologi Muhammadiyah Jakarta, Indonesia

Rita Yuni Mulyanti, Universitas Teknologi Muhammadiyah Jakarta, Indonesia

Budiman Abdulah, Universitas Teknologi Muhammadiyah Jakarta, Indonesia

329-348
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The Effect of Green Banking on Bank Profitability

Aprilia Yunike Puspitasari, Universitas Negeri Surabaya, Indonesia

Ambar Kusumaningsih, Universitas Negeri Surabaya, Indonesia

349-368
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Analysis of Marketing Strategy in the Development of Jati Sewu Destinations, Gresik Regency

Febriyanti Dwi Wulandari, Universitas 17 Agustus 1945 Surabaya, Indonesia

Abdul Halik, Universitas 17 Agustus 1945 Surabaya, Indonesia

Endah Budiarti, Universitas 17 Agustus 1945 Surabaya, Indonesia

369-388
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