Vol. 4 No. 4 (2026): October 2026

DOI: https://doi.org/10.59890/ijma.v4i4

Published: 2026-10-31

Articles

Navigating Financial Uncertainty: Financial Awareness, Risk Perceptions, and Investment Diversification for Business Sustainability Among Creative Economy Micro and Small Entrepreneurs in Jakarta

Aristo Surya Gunawan, Universitas Katolik Atma Jaya Indonesia, Indonesia

Ati Cahayani, Universitas Katolik Atma Jaya Indonesia, Indonesia

929-940
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The Influence of Social Media Promotion and Company Location on Purchase Decisions (Case Study at Photomatics Studio Bandung)

Suci Dwi Apriliani, Universitas Sangga Buana, Indonesia

R. Aryanti Ratnawati, Universitas Sangga Buana , Indonesia

Pupi Indriati Zaelani, Universitas Sangga Buana, Indonesia

983-992
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The Contribution of Land and Building Tax, Advertisement Tax, and Entertainment Tax to the Increase of Local Tax Revenue in Bandung City

Anggi Putri Kusuma Wardini, Universitas Sangga Buana, Indonesia

Nikita Nirvana Nurgraha, Universitas Sangga Buana , Indonesia

Welly Surjono, Universitas Sangga Buana , Indonesia

963-974
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The Effect of Employee Service Quality on Customer Satisfaction Mediated by Price At the A2 Aluminum and Glass Shop MSME in Palembang City

M Fito, Universitas Bina Darma, Palembang, Indonesia

Sulaiman Helmi, Universitas Bina Darma, Palembang, Indonesia

Trisninawati, Universitas Bina Darma, Palembang, Indonesia

Mukran Roni, Universitas Bina Darma, Palembang, Indonesia

941-952
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The Influence of Price and Celebrity Endorsement on the Purchase Decision of Hamidah Bergo Hijab Products in the City of Bandung

Rissa Nur Asiyah, Universitas Sangga Buana, Indonesia

Tahmat, Universitas Sangga Buana , Indonesia

Dadi Priadi, Universitas Sangga Buana , Indonesia

975-982
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The Influence of TikTok Social media marketing and Service Quality on Purchase Decisions at De.u Coffee Dago

Annisa Nurullahi, Universitas Sangga Buana, Indonesia

Tahmat, Universitas Sangga Buana, Indonesia

Hilda Purnamawati, Universitas Sangga Buana, Indonesia

Slamet Risnanto, Universitas Sangga Buana, Indonesia

953-962
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Vol. 4 No. 4 (2026): October 2026

Articles

Navigating Financial Uncertainty: Financial Awareness, Risk Perceptions, and Investment Diversification for Business Sustainability Among Creative Economy Micro and Small Entrepreneurs in Jakarta

The Influence of Social Media Promotion and Company Location on Purchase Decisions (Case Study at Photomatics Studio Bandung)

The Contribution of Land and Building Tax, Advertisement Tax, and Entertainment Tax to the Increase of Local Tax Revenue in Bandung City

The Effect of Employee Service Quality on Customer Satisfaction Mediated by Price At the A2 Aluminum and Glass Shop MSME in Palembang City

The Influence of Price and Celebrity Endorsement on the Purchase Decision of Hamidah Bergo Hijab Products in the City of Bandung

The Influence of TikTok Social media marketing and Service Quality on Purchase Decisions at De.u Coffee Dago

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