RISSA NUR ASIYAH; TAHMAT; DADI PRIADI. The Influence of Price and Celebrity Endorsement on the Purchase Decision of Hamidah Bergo Hijab Products in the City of Bandung. International Journal of Managemen Analytics (IJMA), [S. l.], v. 4, n. 4, p. 975–982, 2026. DOI: 10.59890/ijma.v4i4.50. Disponível em: http://journalijma.my.id/index.php/ijma/article/view/50. Acesso em: 1 nov. 2026.